I've spent a little more time with Google Analytics, and it seems pretty feature rich for a version 1.0 product. To be fair... it is based on an established product (Urchin), so the maturity of the product shouldn't be a huge surprise. One thing that has already impressed me is the ability to give different users administrator access or restrict them to viewing reports for a site without having to make PDFs or giving out my Google User ID and password.
As a little experiment I decided to set up another Google Analytics profile for Butter Magazine (a website that I help my friends with). I'm a little curious to see the stats for the website of a free trend magazine vs the corporate sites that I generally view stats for.
It looks like it is going to take about 12 hours before my first reports will be ready!
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